However, by the 1950s and 60s, it was starting to lose its competitive advantage as Japanese car firms innovated and improved quality of car-building.Īt the start of the internet, Yahoo was the dominant search engine, but it quickly lost its position to a new entrant – Google. Throughout the 1920s and 30s, Ford was the most efficient car-producer. In 1923, Henry Ford’s car factory was one of the most efficient firms in the world – making the most effective use of assembly lines. A firm without access to finance will struggle to invest in new capital which will enable lower costs.
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